Lace Layer is a Boston based, Black woman owned company changing the way women wear wigs. We pair reliable lace wig products with real wig education, and bring that education into the community through our wig education initiative. For interviews, photos, or samples, reach out below.

• Dorchester Reporter
  "We are a movement": Dorchester native hosts event to raise awareness for alopecia
  September 23, 2026  ·  Read the story →
• The Boston Globe
  DEI programs have given Black entrepreneurs a spot on the shelf at top retail chains. Under Trump, could it all unravel?
  February 21, 2025  ·  Read the story →

Arlene Baldwin, 2026 LIFT Beauty Accelerator Top 10 Finalist. Right: the full Top 10 class. Tap a photo to see the announcement.

Arlene Baldwin takes 3rd Place in the Community Choice Award at Good Soil Forum 2026.

Arlene Baldwin and Andrade Crawford receive City of Boston Certificates of Recognition at The Install.

• Hello Alice Botox Confidence Collective Cohort Graduate · 2026
• Boston Exchange Finalist · 2026
• Amazon Black Business Accelerator Program Participant · 2024

The Install at the Civic Pavilion, Boston City Hall, September 19, 2026.

The Install is Lace Layer's free art and education event on hair loss and wig wearing. It debuted at Boston City Hall during Alopecia Awareness Month with a portrait gallery, a conversation panel, and a live wig installation, and was honored with a Certificate of Recognition from the City of Boston. Read the full story →

Arlene Baldwin is the founder and CEO of Lace Layer and a Dorchester native. Diagnosed with alopecia at 17, she relied on her mother, who was also her hairstylist, to keep her hair loss hidden through the way she styled it. After her mother passed, Arlene had to learn to wear wigs on her own, and she realized women needed both reliable products and real education. So she built both.

Before Lace Layer, Arlene spent over 15 years in the nonprofit sector serving the Boston community, and she brings that same care for community building to Lace Layer. She is available for interviews on hair loss, wig wearing, and building a Black owned beauty brand.

Connect with Arlene on LinkedIn →